Jul 22
25
When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough so that it aids in justifying a decision to invest in their solutions
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Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible